Box Canyon Creative Services, Freelance Commercial Writer, Denver
KEITH AVALLONE, OWNER, BOX CANYON CREATIVE SERVICES

What!? You're reading THIS page?!! (Ohhhhh boy, suddenly I feel--vulnerable!!) Well, since you're here...

Truth is, I've had an action-packed life so far and done a fair number of pretty cool things. After high school, I spent three years in the military, playing the trombone in a U.S. Army Band. It was a great experience--AND it paid for my college! I graduated Summa Cum Laude, leaving the University of Texas with a degree in Advertising and a classic '80s curly-perm!

I then spent the next 30 years on the U-Haul Disc Jockey World Tour. I helped host the MTV Video Music Awards one year, back in the days when MTV actually played music videos. I had my own TV show for while. Still have this jacket hanging in my closet. I met a ton of famous people, and most of them were very nice. I've seen Gretchen Wilson without makeup, and Boy George wearing too much of it. I asked Billy Joel once if it was "still rock and roll to [him]," and he said it was. My kids were impressed when I told them about Christina Aguilera throwing up on my shoes, backstage at a concert. Actually, that's not entirely true: she DID throw up, but missed the shoes. But it's a better story, footwear-inclusive.

I've attended seminary. I wonder now if most Christians go through a season where they feel as though they should be a pastor or missionary, as I did in the 1990s. What I learned in seminary was that the work of the church is supposed to be done by the church-goers, not the pastors. I had always felt Christ calling me to work in the church, not lead it, so case-closed. (It was fun, though, being among people who WERE called to be pastors and missionaries: I felt kind of like Neo in "The Matrix!") Incidentally, note the deer in the logo, upper left corner of the page. Habakkuk 3:19. The full text from which it comes has been a source of great inspiration and peace for me over the years.

I'm a big fan of board games and cannot be beaten in a game of Scrabble. You think that's bluster, it's NOT. I usually win at Monopoly, too, but a lot of that comes down to getting the first complete set and then developing it at breakneck speed. Of course, I don't win at ALL board games. For example, I'm neither devious nor heartless enough to win at RISK. I usually wind up trying to mind my own business in Australia, until somebody decides that my pile of peaceful armies somehow poses a menace to the rest of the world. Then everyone gangs up on me, and I get wiped out. Whatever.

I own a number of examples from the "hey day" of board games, the growing-up years before X-Boxes and iPhones. "Dealer's Choice," "Dungeon," "Pro Draft" and "Thunder Road" to name a few. When I was a kid, it's what we did for fun, play board games. So, to me, there'll always be something comforting about the tactile sense of cardboard, paper and plastic game pieces. Did I mention I have my own board game businesses? Two of them, actually: PLAAY Games offers sports simulation board games to people like me who grew up playing APBA and Strat-o-Matic and other similar sports games. Next Best Games is family games. I created all the games, as well as the packaging, marketing support materials and website content, for both websites.

I live in Highlands Ranch, Colorado. My wife Cara and I have three kids, and we're trying to figure out how to pay for college for all of them. All three are in high school now. I was going to write about each of them here, but thought better of it, figuring they might get grief from their classmates. They would probably survive it, but I might not.

So, anyway--what does all this have to do with commercial writing?

Actually, what I hope it shows is that I have a unique filter through which to distill whatever commercial writing you might need to have done. Once the facts are established, it's all about perspective, right? I hope after you've looked over my website, and read my stuff, you'll be thinking, "It might be worth it for me to give this guy a shot."

In any case--THANKS for stopping by!

 
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©2012 Box Canyon Creative
Keith Avallone, founder and creative "voice" of Box Canyon Creative Services.
We realize that our turn-of-the-century Old West imagery risks a mistaken assumption that we're "stuck in the past"--we're NOT. However, in the context of creative commercial writing, it's our opinion there's much from the past worth remembering and holding onto. Diligence, perserverance, innovation, honesty, integrity, and a sense of adventure. We're driven to bring those qualities to your work, in concert with the 21st century content ideation, creation, and analysis techniques you expect. Want to hear more? Let's get connected!